Understanding today’s Buyer’s Journey is Crucial to Winning in B2B Marketing - Interview with Mark Donnigan Startup Marketing Consultant

The B2B buying procedure can be lengthy and complex, with several decision-makers and stakeholder groups involved. This can cause long sales cycles and a lower win percentage for services. However, by comprehending and dealing with the needs of the buyer throughout the journey, B2B online marketers can decrease sales cycle times and increase the ch

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